Charging in a Changing Market: The Impact of Technology on Charging Behaviours

For more than two decades, Norway has been steadily building a marketplace for electric transport. Having started out with inexpensive short-range electric cars and household charging sockets, Norway has now moved to mass-market solutions where fast charging (DC) and grid balancing (AC) plays an ever more vital role. With more than 1,000,000 electric cars and over 10,000 fast chargers in a relatively small market, Norway offers a rare early view of large-scale electrification. Over the past decade, electric cars have seen substantial improvements, which is now making it easier for new markets to advance electrification. At the same time, Norway has to deal with challenges years before other markets do. Yet despite different starting points, we can see that most markets are facing the same core challenges. From grid-smart charging strategies to innovative business models, there are excellent examples of best practices emerging elsewhere in Europe. What will the next thing in electrification be, both in mature and in emerging markets? And what will be possible when the right people and companies come together, sharing knowledge, solving common problems and accelerating the shift to cleaner mobility?

European Battery Market Outlook 2026-2030: How utility-scale storage drives energy sovereignty and grid flexibility despite looming target gaps.