Greenjobs sichtbar machen: Unternehmensauftritt und Stellenanzeigen erfolgreich gestalten

Recording of Freitag, 09. Mai 2025 | The smarter E Europe Exhibition Program 2025 | Messeprogramm | Language: English | Duration: 21:22 .

Enhancing Recruitment in the Environmental Sector: Strategies for Clear Job Descriptions and Transparent Qualifications

The text delves into the nuances of crafting effective job advertisements and recruitment strategies within the green economy sector, emphasizing niche platforms for environmental roles and energy transition fields. It underscores using advertising principles like AIDA (Attention, Interest, Desire, Action) to create compelling job ads that engage candidates through clear titles and authentic company culture representation while avoiding jargon. The importance of aligning roles with company goals in renewable sectors is highlighted to ensure clarity on a position's impact. Job requirements should be concise yet comprehensive to avoid deterring applicants or narrowing candidate pools unnecessarily; gender biases are acknowledged regarding application tendencies based on meeting qualifications. Benefits such as salary transparency and work-life balance must be clearly communicated alongside development opportunities like educational vacations. Infrastructure perks should not overshadow core benefits. Transparency during hiring processes—clear communication about steps involved—is crucial for fostering authenticity between employers and prospective employees before formal commitments. Additionally, issues around opaque qualification criteria at organizations lead to potential applicant frustration when expectations aren't met due to unclear standards; thus advocating transparency or eliminating unnecessary barriers altogether can prevent wasted efforts from both sides. Finally, discussing salary expectation disclosure suggests it could streamline HR operations if made mandatory next year by providing upfront ranges during large fairs—a practice already standard in Austria—to save time for all parties involved.

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Sprecher

Philipp Toebe
Kooperationen und Vertrieb
Greenjobs

Vortrag aus der Session: Fachkräfte gewinnen, binden und begeistern - Strategien für 2025

Spezialisierte Fachkräfte sind Mangelware - der Wettbewerb um Talente wird härter. In der Solarwirtschaft konkurrieren Unternehmen zunehmend mit anderen Gewerken um qualifizierte Mitarbeitende. Wie kann Ihr Unternehmen sich behaupten? Was macht Sie einzigartig? Und wie halten Sie Ihre besten Mitarbeitenden? In dieser Session des Bundesverband Solarwirtschaft (BSW-Solar) liefern drei praxisnahe Impulsvorträge wertvolle Ideen für das Jahr 2025. Im Anschluss haben Sie die Möglichkeit, mit den Referierenden Lösungen für Ihre Unternehmen zu entwickeln.

Weitere Vorträge aus dieser Session: