Recording of Monday, June 22, 2026 | The smarter E Europe Conferences 2026 | Language: English | Duration: 28:23 .

Europe’s PV Market Moves Toward Bundling, Flexibility and Smart Energy Solutions

The Q&A was cautiously optimistic about the future of European rooftop and commercial PV. The speakers agreed that growth will depend less on PV as a standalone technology and more on integrated energy solutions that combine solar with batteries, EV charging, heat pumps, dynamic tariffs and smart energy management. For residential customers, the key challenge is to create simple and attractive offers that focus on saving money rather than only on environmental benefits. In the commercial segment, demand for PV is still strong, but grid connections, metering and the role of network operators remain major barriers, especially in Germany. Batteries are becoming more important for peak shaving and flexibility, while logistics companies could benefit much more from rooftop PV once truck fleets become electrified. The discussion also highlighted multi-tenant buildings as a still small but growing segment, particularly when no-upfront-cost models or shared-building solutions make solar accessible to more households. Overall, the session showed that PV is increasingly becoming part of a broader flexible energy system. The future opportunity lies in combining local self-consumption with grid services, wholesale market participation and smarter control of household and commercial energy assets.

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Talk of session: Smart Solar and Prosumers: Electrification Strategies for Households and Businesses

Rooftop solar remains a key pillar of Europe's energy transition, helping households and SMEs hedge price volatility and maximize self-consumption. With electrification spreading to the heating and mobility sectors, there is a drive towards distributed PV combined with batteries, EV chargers and smart energy system management tools. Despite a decline in rooftop capacities last year, plug-in solar is attracting new customer segments, and more aggregator solutions are starting to unlockflexibility benefits. This session explores how digitalization and new business models are reshaping prosumer's solar+ strategies in an energy system that is becoming increasingly electrified.

Key topics:

• Policy and regulatory drivers of building-applied solar energy
• The latest electrification strategies for homes and businesses
• Overview of technical solutions and business models for turning self-consumption into grid-supporting flexibility

Further Talks of this session:

Intro & Kick-off Presentation: Smart Solar and Prosumers - The New Era for Residential and C&I Solar

Speaker

Nikolai Dobrott
Managing Partner
Apricum - The Cleantech Advisory
Germany

To Talk

From Kilowatt Hours to Flex Power: Why Residential Flexibility Is Europe's Next Big Value Pool

Speaker

Lucinda Murley
Senior Consultant, Flexibility
LCP Delta
United Kingdom

To Talk

Performance Optimization for Commercial PV: Turning Systems Into Smart Energy Assets

Speaker

Daniel Kirchner
Head of Technical Excellence & Engineering Strategy
LichtBlick Energy as a Service GmbH
Germany

To Talk

Multi-Tenant PV Installations - An Emerging Frontier of Distributed PV Electrification Market Dynamics and Direction

Speaker

Gadi Hirsch
Senior Strategy Manager
SolarEdge Technologies
Israel

To Talk