Recording of Monday, June 22, 2026 | The smarter E Europe Conferences 2026 | Conference Program | Language: English | Duration: 3:28 .

Overview of the Smart Solar Market and Economic Influences in Europe

Nikolai Doproth, CEO and founder of Apricom, highlights the importance of rooftop photovoltaic (PV) systems in Europe's energy transition and their role in optimizing self-consumption while mitigating price volatility. Comprehensive solutions such as PV storage, heat pumps, electric vehicle chargers, and energy management systems are emphasized. The market experienced significant growth in 2022 and 2023 but is expected to face challenges in 2024, particularly in the residential PV segment, which has seen a downturn alongside industry consolidation. Several companies have closed or been sold, indicating shifting dynamics in the market. Additionally, economic factors including market trends and consumer behavior, regulatory changes, and technological advancements are essential drivers influencing both the economy and business strategies. These elements interact to shape the overall economic landscape, making it vital for stakeholders to understand them to anticipate market movements.

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Speaker

Nikolai Dobrott
Managing Partner
Apricum - The Cleantech Advisory
Germany

Talk of session: Smart Solar and Prosumers: Electrification Strategies for Households and Businesses

Rooftop solar remains a key pillar of Europe's energy transition, helping households and SMEs hedge price volatility and maximize self-consumption. With electrification spreading to the heating and mobility sectors, there is a drive towards distributed PV combined with batteries, EV chargers and smart energy system management tools. Despite a decline in rooftop capacities last year, plug-in solar is attracting new customer segments, and more aggregator solutions are starting to unlockflexibility benefits. This session explores how digitalization and new business models are reshaping prosumer's solar+ strategies in an energy system that is becoming increasingly electrified. Key topics: Policy and regulatory drivers of building-applied solar energy The latest electrification strategies for homes and businesses Overview of technical solutions and business models for turning self-consumption into grid-supporting flexibility

Further Talks of this session:

From Kilowatt Hours to Flex Power: Why Residential Flexibility Is Europe's Next Big Value Pool

Speaker

Lucinda Murley
Senior Consultant, Flexibility
LCP Delta
United Kingdom

To Talk

Performance Optimization for Commercial PV: Turning Systems Into Smart Energy Assets

Speaker

Daniel Kirchner
Head of Technical Excellence & Engineering Strategy
LichtBlick Energy as a Service GmbH
Germany

To Talk

Multi-Tenant PV Installations - An Emerging Frontier of Distributed PV Electrification Market Dynamics and Direction

Speaker

Gadi Hirsch
Senior Strategy Manager
SolarEdge Technologies
Israel

To Talk

Q&A

To Talk