Will Soaring Fuel Costs Make eMobility Mass Market? – With Marcel Rümenapf

The smarter E Podcast Episode 256 | May 28, 2026 | Language: English

Recorded at the historic Berlin campus of technology and engineering giant Siemens, this week’s episode explores why Europe’s logistics industry is rapidly accelerating towards electrification – driven not only by decarbonization goals, but increasingly by energy security, operational resilience, and cost control.

We’re joined by Marcel Rümenapf, Head of Sales for eMobility Europe at Siemens, to unpack how rising fossil fuel prices, dynamic electricity markets, and improving EV technology are transforming fleet economics for businesses across Europe. The conversation explores why logistics operators are now viewing electrification as a strategic advantage, particularly as electricity offers opportunities for smart charging, on-site solar integration, and far greater control over energy costs when compared with fossil fuels like diesel.

A major focus of the discussion is how the complexity of large-scale fleet charging can be overcome. Marcel explains the ways in which smart charging software is becoming essential for managing depots with hundreds of electric buses or trucks that are balancing grid constraints, fast-changing wholesale electricity price dynamics, charging schedules, and operational requirements in real time.

The episode also explores the increasingly important role of stationary battery storage at logistics hubs, both for supporting charging infrastructure and in auxiliary applications such as the participation in electricity balancing markets.

We also discuss the future of electric trucks versus hydrogen, why fleet operators are beginning with phased pilot projects before scaling, and how electrification could even help logistics companies attract drivers by improving the driving experience itself.

About The smarter E Podcast

The smarter E podcast is all about the current trends and developments in a renewable, decentralized and digital energy industry. Our host welcomes and interviews personalities who shape our industry and drive developments forward. A new episode is published bi-weekly on Thursdays.

Marcel Rümenapf is the head of sales Europe for eMobility at Siemens Smart Infrastructure. Previously, he held various management positions with regional sales responsibilities in the United States, Canada, and the United Kingdom. Marcel Rümenapf brings together expertise in the fields of energy, the environment, and mobility.

Further Content
Gautham Ram Chandra Mouli, Ruben Valiente
Beating the Blockade with EVs and Batteries

The smarter E Podcast Episode 253 | Language: English

April 16, 2026

Flexibility as a hedge: How V2G and battery storage reduce fossil fuel reliance and turn electric transport into a strategic asset for grid stability.

James Allston, Marko Topič
Keep Calm and Deploy Solar (and Batteries)

The smarter E Podcast Episode 254 | Language: English

April 30, 2026

How European businesses use solar, batteries and EV fleets to manage volatile power prices and explore the future of perovskite solar.

The smarter E Europe Conferences 2026
Panel Discussion of the Session: User Success Stories and Best Cases

Tuesday, June 23, 2026, 02:30 pm

The smarter E Europe Conferences 2026 | Conference Program

premium account

For more than two decades, Norway has been steadily building a marketplace for electric transport. Having started out with inexpensive short-range electric cars and household charging sockets, Norway has now moved to mass-market solutions where fast charging (DC) and grid balancing (AC) plays an ever more vital role. With more than 1,000,000 electric cars and over 10,000 fast chargers in a relatively small market, Norway offers a rare early view of large-scale electrification. Over the past decade, electric cars have seen substantial improvements, which is now making it easier for new markets to advance electrification. At the same time, Norway has to deal with challenges years before other markets do. Yet despite different starting points, we can see that most markets are facing the same core challenges. From grid-smart charging strategies to innovative business models, there are excellent examples of best practices emerging elsewhere in Europe. What will the next thing in electrification be, both in mature and in emerging markets? And what will be possible when the right people and companies come together, sharing knowledge, solving common problems and accelerating the shift to cleaner mobility?

Webinar Collection
Demand-side flexibility in action: Real-world strategies for energy-intensive industries

May 5, 2026

free account

Webinar showing how flexibility can reduce energy costs and strengthen competitiveness.

Webinar Collection
Challenges of Low-Cost Hydrogen Production

May 12, 2026

free account

Free webinar on low-cost hydrogen production, covering costs, market trends and global developments.

You are using an outdated browser

The website cannot be viewed in this browser. Please open the website in an up-to-date browser such as Edge, Chrome, Firefox, or Safari.