Recording of Tuesday, May 06, 2025 | The smarter E Europe Conferences | Conference Program | Language: English | Duration: 88:32 .

Industry Leaders Unveil Strategies and Innovations in Energy Storage and Integration at EMEA Panel Discussions

The content delves into strategic insights and challenges within the battery energy storage industry, focusing on market expansion and technological innovation. Sarah from Fluence emphasizes enhancing customer experiences with AI-driven data analytics for system optimization beyond cost-effective solutions. HyperStrong targets international growth post-pandemic by researching components that optimize performance and introducing modular products to enhance energy density while tackling transportation issues. Stephan of Rolls-Royce Power Systems highlights an OEM mindset for large-scale projects like power plants, offering turnkey solutions through global partnerships. Johannes from P3 consultancy notes utility-scale storage growth driven by declining hardware costs and emerging technologies such as sodium-ion batteries. Strategic discussions underscore supply chain diversification strategies used by companies like Tesla to mitigate risks associated with single sourcing, emphasizing local service teams amidst geopolitical barriers in new markets like Europe or North America. Fluence identifies potential EMEA region growth following grid desynchronization efforts from Russia, noting long-duration energy storage prospects in Italy and the UK where lithium-ion systems remain competitive. Overall, these insights highlight differentiation through advanced management systems amid regulatory landscapes crucially influencing financial viability within this rapidly evolving industry environment—emphasizing quality over scale across diverse climates and industrial sectors globally.

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Speakers

Dr. Guang Yang
President of Technology
HyperStrong
China

Stephan Walter
Team Lead for Service Sustainable Solutions
Rolls-Royce Power Systems AG
Germany

Sarah Van Cleve
Vice President, EMEA Sales & Commercial Excellence
Fluence
United Kingdom

Florian Mayr
Partner
Strategy&
Germany

Johannes Flemming
Team Lead Battery Storage & Power Electronics
P3 Group GmbH
Germany

Session: How to Win on the BESS Integration Playing Field

While global battery energy storage system (BESS) deployment is growing at a rapid pace, system integration remains a crucial but challenging step in the value chain. Increasing margin pressure from low-cost competition, changing customer demands and regulatory uncertainty are some of the most common challenges. To win on this playing field and to remain competitive, players must constantly adapt, differentiating themselves with new products and technologies, while reducing prices.In this panel, global BESS integrators share their successful approaches and lessons learned to win in an ever-dynamic market.