Recording of Thursday, June 25, 2026 | The smarter E Europe Exhibition Program 2026 | Language: English | Duration: 10:22 .

Emaldo's Market Strategy and Renewable Energy Growth in the Nordic Region

Emaldo, led by Chief Product and Marketing Officer Alasdair Firth, operates across three market segments: residential, commercial & industrial (C&I) under one megawatt, and utility above one megawatt. The company produces its own batteries for residential use, utilizing Virtual Power Plant (VPP) software, while adopting a partnership model for utility and C&I operations, collaborating with aggregators in Europe. Denmark leads in renewable energy with 92% generation from renewable sources and encourages consumer participation through dynamic tariffs rather than heavy infrastructure investments. Despite the growth of renewable energy generation, integration into existing grid infrastructures remains a challenge, particularly in Denmark, where many connection requests are pending. The European Commission forecasts substantial investment needs for infrastructure upgrades, estimated at around 584 billion. However, innovative financing models and a transition towards comprehensive energy solutions as services are being pursued to engage consumers and manage energy consumption more effectively. The shift focuses on reducing upfront costs and enhancing public participation in energy solutions, while questioning the necessity of traditional infrastructure investments.

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Speaker

Alasdair Firth
Chief Product Officer
Emaldo

Talk of session: From Flexibility to Profit: Flexibility Models for the new Energy System

As electrification and decentralisation reshape the power system, utilities and market actors are redefining how value is created and captured. This session explores how flexibility can be translated into viable business models and new revenue streams across the energy system. From demand-side flexibility and aggregation to digital platforms and dynamic pricing, discover how flexibility moves from pilot projects to scalable, profit-generating solutions-while supporting efficient and resilient grid operation.

Further Talks of this session:

Welcome and Introduction

Speaker

Matteo Banchi
Membership & Business Development Officer
SmartEn

To Talk

Turning Flexibility into Revenue: How Virtual Power Plants Optimize Batteries, Flexible Loads and Renewable Assets Across Multiple Markets

Speaker

Julian Kretz
Head of Product Development and Management
Next Kraftwerke GmbH

To Talk

Flexibility: The Most Valuable Currency in Energy Markets

Speaker

Dr. Christof Petrick
Chief Technology & Portfoliomanagement Officer
Energy2market GmbH

To Talk

Turning Co-Located Assets into Flexible, Revenue-Generating Energy Hubs

Speaker

Tim Landenberg
Key Account Manager
KACO new energy

To Talk

Unlocking Flexibility: How Industrial Sites Can Turn Batteries into Daily Revenue Streams

Speaker

David Budde
CEO
trawa

To Talk