User-Centric Innovations

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Recording of Thursday, August 28, 2025 | Power2Drive South America | Conference Program | Language: English | Duration: 81:31 .

Bruno Barbosa
Director of Strategy and Electric Mobility
Edenred Mobilidade
Brazil

Ivangelo Vicente
Project Coordinator
CERTI Foundation
Brazil

Maria Heloiza Soares Pacheco
Market Research Analyst
movE Eletromobilidade
Brazil

Fabrizio Romanzini
CEO
Rinno Energy do Brasil
Brazil

Matheus Luiz Rodrigues
Director
Condupay Tecnologia
Brazil

Who said charging is only about plugging in? Emerging mobility paradigms involve user experience, convenience, and smart solutions. This session showcases innovations that place the user at the helm of the journey, from app usability and charging station accessibility to integration with other modes of transport and efficient service. Real-world examples and practical insights will show how to make charging more intuitive, dependable, and aligned with the consumer's routine.

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