User-Centric Innovations

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Recording of Thursday, August 28, 2025 | Power2Drive South America | Conference Program | Language: English | Duration: 81:31 .

Bruno Barbosa
Director of Strategy and Electric Mobility
Edenred Mobilidade
Brazil

Ivangelo Vicente
Project Coordinator
CERTI Foundation
Brazil

Maria Heloiza Soares Pacheco
Market Research Analyst
movE Eletromobilidade
Brazil

Fabrizio Romanzini
CEO
Rinno Energy do Brasil
Brazil

Matheus Luiz Rodrigues
Director
Condupay Tecnologia
Brazil

Who said charging is only about plugging in? Emerging mobility paradigms involve user experience, convenience, and smart solutions. This session showcases innovations that place the user at the helm of the journey, from app usability and charging station accessibility to integration with other modes of transport and efficient service. Real-world examples and practical insights will show how to make charging more intuitive, dependable, and aligned with the consumer's routine.

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For more than two decades, Norway has been steadily building a marketplace for electric transport. Having started out with inexpensive short-range electric cars and household charging sockets, Norway has now moved to mass-market solutions where fast charging (DC) and grid balancing (AC) plays an ever more vital role. With more than 1,000,000 electric cars and over 10,000 fast chargers in a relatively small market, Norway offers a rare early view of large-scale electrification. Over the past decade, electric cars have seen substantial improvements, which is now making it easier for new markets to advance electrification. At the same time, Norway has to deal with challenges years before other markets do. Yet despite different starting points, we can see that most markets are facing the same core challenges. From grid-smart charging strategies to innovative business models, there are excellent examples of best practices emerging elsewhere in Europe. What will the next thing in electrification be, both in mature and in emerging markets? And what will be possible when the right people and companies come together, sharing knowledge, solving common problems and accelerating the shift to cleaner mobility?

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