SMART PRICING: Innovation to Expand E-Mobility

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Recording of Wednesday, May 07, 2025 | The smarter E Europe Exhibition Program 2025 | Exhibition Program | Language: English | Duration: 8:42 .

Etecnic Revolutionizes EV Charging with SMART PRICING for Increased Accessibility and User Engagement

Juan Thompson, representing Etecnic, discusses the company's efforts to enhance accessibility and convenience in EV charging through innovative solutions. As Spain's third-largest Charge Point Operator (CPO) with over 12,000 chargers, Etecnic focuses on consultancy services and software development rather than merely selling hardware like solar panels or chargers. Their white-labeling software aids in managing EV infrastructure efficiently. A significant challenge they address is pricing strategy for user accessibility; hence they employ SMART PRICING to encourage consistent usage patterns by flattening demand peaks typically seen at specific times of day or week. SMART PRICING involves dynamic tariffs based on real-time data such as electricity costs and battery status from connected grids and storage systems. This approach includes sending push notifications about discounts during low-demand periods—like "happy hours" offering free or heavily discounted energy—to attract users dynamically without manual intervention. Etecnic aims for high utilization rates across hubs while ensuring transparency and positive user experiences through these strategies. They are expanding their successful methodologies beyond Spain into broader European markets including Portugal, France, and Germany.

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Speaker

Juan Thompson
Business Unit Manager
Etecnic

Talk of session: Global E-Mobility Outlook & The Smarter E AWARD Finalists: Vision Meets Innovation

Dive into the future of e-mobility and renewable energy! This session combines a groundbreaking keynote on the Global EV Outlook with inspiring pitches from the The Smarter E AWARD finalists. Experience game-changing innovations - from sustainable energy and charging infrastructures to smart solutions for solar carports. Our finalists will present their cutting-edge technologies, which have the potential to transform the energy and mobility sectors sustainably. A unique opportunity for investors, industry experts, and technology enthusiasts to witness the future firsthand.

Further Talks of this session:

Intro and European EV Outlook

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Katharina Kramer
Communication & Event Manager
E-Mobility Europe

To Talk

Solar Modules for Vehicles: Made in Germany

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Frank Orlicek
Marketing Director
OPES Solar Mobility GmbH

To Talk

URBANROOF - A totally new PV Carport Solution

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Arthur Buechel
CEO
URBANPV AG

To Talk

Simplifying Residential Solar Carports

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GoodWe Europe GmbH

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Pavel Tomashev
Product Manager
Schaltbau GmbH

To Talk

Maximum Safety for Maximum Charging Power, DEHNguard M DC ACI 1250 FM

Video is not available.

SAMSUNG SDI's No Thermal Propagation Technology - Enhanced Safety

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Christoph Vaalma
Battery Cell Engineer
SAMSUNG SDI

To Talk

Simple, Clean, Charging for Everybody

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Cable-Sherpa GmbH

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Kehua's 40kW SiC Module and High-Efficiency Charging Solutions

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Shenzhen Kehua Hengsheng Technology Co., Ltd.

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Gianluca Corbellini
CEO
Hive Power SA

To Talk

Global E-Mobility Outlook

Speaker

Steve James Van Arsdale
Global Lead Analyst - PwC Autofacts
PwC

To Talk

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