SMART PRICING: Innovation to Expand E-Mobility

Recording of Wednesday, May 07, 2025 | The smarter E Europe | Exhibition Program | Language: English | Duration: 8:42 .

Etecnic Revolutionizes EV Charging with SMART PRICING for Increased Accessibility and User Engagement

Juan Thompson, representing Etecnic, discusses the company's efforts to enhance accessibility and convenience in EV charging through innovative solutions. As Spain's third-largest Charge Point Operator (CPO) with over 12,000 chargers, Etecnic focuses on consultancy services and software development rather than merely selling hardware like solar panels or chargers. Their white-labeling software aids in managing EV infrastructure efficiently. A significant challenge they address is pricing strategy for user accessibility; hence they employ SMART PRICING to encourage consistent usage patterns by flattening demand peaks typically seen at specific times of day or week. SMART PRICING involves dynamic tariffs based on real-time data such as electricity costs and battery status from connected grids and storage systems. This approach includes sending push notifications about discounts during low-demand periods—like "happy hours" offering free or heavily discounted energy—to attract users dynamically without manual intervention. Etecnic aims for high utilization rates across hubs while ensuring transparency and positive user experiences through these strategies. They are expanding their successful methodologies beyond Spain into broader European markets including Portugal, France, and Germany.

_{Automatisierte Zusammenfassung durch AI Conver}

Speaker

Juan Thompson
Business Unit Manager
Etecnic

Talk of session: Global E-Mobility Outlook & The Smarter E AWARD Finalists: Vision Meets Innovation

Dive into the future of e-mobility and renewable energy! This session combines a groundbreaking keynote on the Global EV Outlook with inspiring pitches from the The Smarter E AWARD finalists. Experience game-changing innovations - from sustainable energy and charging infrastructures to smart solutions for solar carports. Our finalists will present their cutting-edge technologies, which have the potential to transform the energy and mobility sectors sustainably. A unique opportunity for investors, industry experts, and technology enthusiasts to witness the future firsthand.

Further Talks of this session: