SMART PRICING: Innovation to Expand E-Mobility

premium account

Recording of Wednesday, May 07, 2025 | The smarter E Europe Exhibition Program 2025 | Exhibition Program | Language: English | Duration: 8:42 .

Etecnic Revolutionizes EV Charging with SMART PRICING for Increased Accessibility and User Engagement

Juan Thompson, representing Etecnic, discusses the company's efforts to enhance accessibility and convenience in EV charging through innovative solutions. As Spain's third-largest Charge Point Operator (CPO) with over 12,000 chargers, Etecnic focuses on consultancy services and software development rather than merely selling hardware like solar panels or chargers. Their white-labeling software aids in managing EV infrastructure efficiently. A significant challenge they address is pricing strategy for user accessibility; hence they employ SMART PRICING to encourage consistent usage patterns by flattening demand peaks typically seen at specific times of day or week. SMART PRICING involves dynamic tariffs based on real-time data such as electricity costs and battery status from connected grids and storage systems. This approach includes sending push notifications about discounts during low-demand periods—like "happy hours" offering free or heavily discounted energy—to attract users dynamically without manual intervention. Etecnic aims for high utilization rates across hubs while ensuring transparency and positive user experiences through these strategies. They are expanding their successful methodologies beyond Spain into broader European markets including Portugal, France, and Germany.

Automated summarization by AI Conver

Juan Thompson
Business Unit Manager
Etecnic

Dive into the future of e-mobility and renewable energy! This session combines a groundbreaking keynote on the Global EV Outlook with inspiring pitches from the The Smarter E AWARD finalists. Experience game-changing innovations - from sustainable energy and charging infrastructures to smart solutions for solar carports. Our finalists will present their cutting-edge technologies, which have the potential to transform the energy and mobility sectors sustainably. A unique opportunity for investors, industry experts, and technology enthusiasts to witness the future firsthand.

Further Talks of this session:

Speaker

Katharina Kramer
Communication & Event Manager
E-Mobility Europe

To Talk

Speaker

Frank Orlicek
Marketing Director
OPES Solar Mobility GmbH

To Talk

Speaker

Arthur Buechel
CEO
URBANPV AG

To Talk

Speaker

Yann Usseglio
Marketing Manager Europe PVBM Business Unit
GoodWe Europe GmbH

To Talk

Speaker

Pavel Tomashev
Product Manager
Schaltbau GmbH

To Talk

Video is not available.

Speaker

Christoph Vaalma
Battery Cell Engineer
SAMSUNG SDI

To Talk

Speaker

Helmut Kastler
CPO & Co-Founder
Cable-Sherpa GmbH

To Talk

Speaker

Tom Xiang
Sales Director
Shenzhen Kehua Hengsheng Technology Co., Ltd.

To Talk

Speaker

Gianluca Corbellini
CEO
Hive Power SA

To Talk

Speaker

Steve James Van Arsdale
Global Lead Analyst - PwC Autofacts
PwC

To Talk

Further Content
Webinar
Mixed Investment Solar Projects in Mexico: The 54% Model Explained

January 29, 2026

Mexico has introduced a new mixed investment scheme for renewable power generation, requiring a minimum 54% direct or indirect participation by CFE.

Anna Darmani, Principal Analyst from Wood Mackenzie
Big BESS Is Here to Save the Day

The smarter E Podcast Episode 246 | Language: English

January 8, 2026

Utility-scale batteries are booming in Europe. Discover key BESS trends, market impacts, and what to expect for large-scale storage in 2026.

Irene Guerra Gil, Mark Bruno
Staying Home, with Smart Energy Management

The smarter E Podcast Episode 245 | Language: English

December 11, 2025

Irene Guerra Gil and Mark Bruno explain how smart home energy systems and building initiatives cut costs and emissions.

The smarter E Europe Exhibition Program 2025
DC Microgrids as the Next Frontier in Grid Modernization and DER Integration

Wednesday, May 07, 2025, 11:00 am - 12:25 pm

The smarter E Europe Exhibition Program 2025 | Exhibition Program

premium account

Discover how next-gen distribution grid technologies are addressing the challenges of renewable integration and dynamic energy demands. This session offers insights into the latest developments in AI-driven data analytics and the transformative role of IoT in grid management.

The smarter E Europe Conferences 2025
Factors That Influence the Success of a Minigrid Project

Wednesday, May 07, 2025, 11:00 am - 12:30 pm

The smarter E Europe Conferences 2025 | Conference Program

premium account

Off-grid solar systems are often the least expensive option for rural electrification. Solar home systems can power individual households, while mini-grids can supply entire villages. Each comes with its own advantages, disadvantages, and challenges. The aim of this session is to explore challenges as well as success stories. It takes well-functioning components such as battery systems, charge management and inverters to make projects successful. Proper system sizing, maintenance and repair management, as well as a robust financial concept are also necessary. If one of these elements is missing, the electrification will not be sustainable. This session will focus on the aspects mentioned above. The speakers will present successful and unsuccessful approaches and discuss what can be learned from them.

You are using an outdated browser

The website cannot be viewed in this browser. Please open the website in an up-to-date browser such as Edge, Chrome, Firefox, or Safari.