Brazil and Mexico represent the largest and second-largest consumers of electric energy in Latin America. Both countries have experienced significant growth in solar PV energy and are not to embark on energy storage. In Brazil, the Ministry of Mines and Energy recently announced two capacity auctions for BESS to take place in early December. And in Mexico a BESS mandate has generated significant interest among market participants. Both countries also experience rapid growth in behind-the-meter storage. In this webinar we will explore the particularities of both markets, examine drivers for demand and local challenges, as well as explain opportunities for international storage players.
Recording from Thursday, July 30, 2026 | Language: English | Length: 56:25 Minutes
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Ana Muradás Lorenzo
Commercial Manager BESS, Grupo Industronic
Ana Muradás Lorenzo is a chemical engineer (Universidad Iberoamericana) with a proven track record driving growth in energy storage and renewable energy solutions across Mexico. As BESS Commercial Manager at Grupo Industronic, she leads go-to-market strategy for innovative, sustainable energy solutions focused on the industrial and commercial (C&I) segment, as well as Utility Scale projects. A member of MERM (Women in Renewable Energy Mexico), she champions industry growth and greater representation of women in the energy sector. Previously, as Commercial Director at one of Mexico’s pioneering energy storage companies, she delivered 200% sales growth and built high-performing lead-generation and deal-closing strategies for the C&I segment. Known for pairing deep technical expertise with strong commercial acumen, Ana drives projects that optimize energy resources and deliver measurable environmental impact. Her expertise spans peak shaving, load shifting, backup power, and clean-energy transition strategies for clients on both CFE basic supply and the MEM (Wholesale Electricity Market), plus energy quality and operational continuity.
Fabio Lima
Managing Director, ABSAE
Fabio Monteiro Lima is the Executive Director of the Brazilian Energy Storage Solutions Association (ABSAE). A lawyer with an MBA in Electricity Sector Regulation and Taxation, he works in institutional relations across the energy and infrastructure sectors.
Markus Vlasits,
Managing Director, NewCharge
Markus Vlasits has over 12 years' experience in the PV solar energy sector, holding a range of executive positions. From 2007 to 2009, he served as Director of Crystallisation and Wafering Production at Q.Cells SE in Thalheim, Germany, before being promoted to Vice President of Sales Operations. He has been active in the Brazilian PV market since 2013, initially as Executive Director of Yingli Green Energy do Brasil. In 2016, he co-founded Faro Energy, an investment company focusing on PV generation projects for commercial clients, where he served as Commercial Director until 2018. In 2019, he worked as an independent consultant and contributed to the creation of the Energy Storage Working Group at the Brazilian PV Solar Energy Association (ABSOLAR). In 2020, he founded NewCharge, an engineering and development company specialising in energy storage projects. NewCharge delivers storage solutions for commercial clients in Brazil and provides consultancy and technical advisory services for energy storage initiatives. In August 2023, he was elected President of the Board of Directors of Brazilian Association of Energy Storage Solutions (ABSAE). He also organises and participates in events and conferences dedicated to energy storage, and recently acted as co-organiser of the energy storage panels at The Smarter E South America / Intersolar South America 2021 Conference. Prior to his work in the PV and energy storage sectors, he was a consultant at McKinsey & Company in Germany.