Within the transition to a climate-friendly energy system, hydrogen has emerged as a central element of decarbonization strategies. Looking ahead, hydrogen is expected to play a crucial role in decarbonizing hard-to-abate sectors, including steel production, high-temperature industrial processes, long-distance transport and energy storage. Accordingly, global demand is expected to be driven by political and regulatory support, not by market demand that has already fully developed. Despite ambitious political goals, the rollout of hydrogen projects has progressed more slowly than expected, revealing a persistent gap between aspiration and implementation.
Against this backdrop, this webinar examines the current state of the hydrogen market, explores the key drivers of future demand and identifies the main barriers to large-scale deployment. While the analysis focuses on Europe, it also takes into account the increasingly important international dimension of hydrogen supply and trade.
At the webinar, you will also learn more about the Hydrogen Dialogue Summit, which is taking place for the first time this year at The smarter E Europe.
Together with our webinar guest Joshua Fragoso Garcia, we’ll take a look at the following topics and aspects of the hydrogen economy:
Who should attend?
The webinar is aimed at executives from the steel and chemical industries, production and technical managers, energy suppliers and municipal utilities, project developers in the hydrogen and renewable energy sectors, companies in the heavy-duty, maritime, and aviation sectors, policymakers, investors, and banks.
Recording from Tuesday, May 12, 2026 | Language: English | Length: 61:57 Minutes
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Jürgen Pfeiffer
Jürgen Pfeiffer is a moderator, host, and master of ceremonies specializing in the energy transition, green hydrogen, and the fuel cell and hydrogen industry. He moderates and produces edutainment formats such as “GREEN PLUS CLEAN” and “PFEIFFER fragt,” and hosts the podcast series The Hydrogen Elevator. As a sought-after conference moderator, he leads high-level panels at international trade fairs and congresses—including events organized by the European Commission and Hydrogen Europe in Brussels, as well as leading conferences such as WindEnergy Hamburg, Hydrogen Expo, and the Hydrogen Dialogue Summit. Jürgen Pfeiffer has more than 20 years of media experience, including as a capital city correspondent for RTL Nachtjournal and as editor-in-chief of the program “Forum der Europäer” at ARTE Television in Paris.
Joshua Fragoso Garcia
Joshua Fragoso Garcia is the author of the white paper “Challenges of Low-Cost Hydrogen Production,” which will be presented in this webinar. Since 2026, he has been a business development Manager at Solar Promotion GmbH. He gained his extensive knowledge of hydrogen as a senior researcher at the Fraunhofer Institute for Systems and Innovation Research ISI, where he contributed to national and international hydrogen research projects.
