Recording of Monday, June 22, 2026 | The smarter E Europe Conferences 2026 | Language: English | Duration: 9:28 .

Driving Solar Adoption in European Homes: Challenges and Opportunities

Europe possesses over 260 million dwellings, yet only 18 million have rooftop solar installations, indicating a vast untapped potential for solar energy adoption. A recent survey shows that 84% of respondents are open to adopting solar technology, with 75% considering battery storage. However, the gap between interest and actual installation remains significant. Key barriers, particularly high upfront costs, deter 34% of interested households from progressing. Addressing these financial hurdles through innovative financing options and reduced installation costs is essential. Furthermore, the growing electrification of homes, spurred by the adoption of electric vehicles and heat pumps, alongside new building regulations promoting solar use, presents another avenue for increasing installations. Emerging trends like zero-build homes that integrate solar energy, batteries, and heat pumps are also appealing to consumers seeking seamless solutions. Overall, improving targeting and providing clear value propositions will be vital in translating consumer interest into actionable solar installations.

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Speaker

Dina Darshini
Head of Solar & Battery
LCP Delta
United Kingdom

Talk of session: European Market Insights: Understanding Europe's Solar Market Dynamics in a Difficult Business Environment

Solar's share of power generation across the EU has doubled in four years. Together with wind it surpassed gas and coal in 2025. Solar was also the only technology to meet its EU installation target. Yet 2025 marked the first market contraction in a decade, raising concerns about 2030 goals. This session brings together analysts and industry leaders to assess demand trends, price dynamics and solar energy's role in strengthening Europe's energy security and competitiveness.

Key topics:

• Policy frameworks shaping EU solar markets
• Supply, demand and price developments
• Industry associations' executive perspectives on barriers and solutions
• Discussing strategies to restore a sustainable growth momentum

Further Talks of this session:

Welcome and Introduction

Speaker

Josefin Berg
Associate Director
S&P Global

To Talk

C&I Solar PV: A Cornerstone of Corporate Decarbonisation in Europe

Speaker

Juan Monge
Principal Analyst
Wood Mackenzie
United Kingdom

To Talk

European Utility-Scale Solar - The Challenge of Capturing Value in a Volatile Market

Speaker

Vegard Vollset
Head of Renewables & Power - EMEA
Rystad Energy AS
Norway

To Talk

Executive Panel: Understanding Europe's Solar Market Dynamics in A Difficult Business Environment

Speaker

To Talk