Executive Panel: Understanding Europe's Solar Market Dynamics in A Difficult Business Environment

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Recording of Monday, June 22, 2026 | The smarter E Europe Conferences 2026 | Language: English | Duration: 22:40 .

Growth and Dynamics of Romania's Solar Market

Romania's solar market is experiencing remarkable growth, having added over two gigawatts of installed capacity in the past year, with expectations of further expansion to over three gigawatts by 2026. Solar energy production in Romania has surged to over 60% of the total energy generated, significantly up from 25% last year. Upcoming projects include large-scale installations expected to yield 760 megawatts next year and 1.3 gigawatts by 2028. The Casa Verde support scheme, which covers 90% of capital expenditures for solar PV systems, bolsters this growth, even as the market shifts towards battery installations. Romania's battery market is also expanding, anticipating over 1 gigawatt in the distributed segment by year-end and demonstrating increased consumer adoption of battery systems. While external factors like high electricity prices influence demand, the ongoing focus on solar technology indicates strong market confidence. Market competition and government policies are driving innovation, making solar energy increasingly accessible and viable for households and businesses alike.

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Speaker

Vegard Vollset
Head of Renewables & Power - EMEA
Rystad Energy AS
Norway

Paolo Rocco Viscontini
President
Italia Solare
Italy

Irene Mihai
Policy Director
Romanian Photovoltaic Industry Association (RPIA)
Romania

José Donoso
CEO
Unión Española Fotovoltaica (UNEF)
Spain

Solar's share of power generation across the EU has doubled in four years. Together with wind it surpassed gas and coal in 2025. Solar was also the only technology to meet its EU installation target. Yet 2025 marked the first market contraction in a decade, raising concerns about 2030 goals. This session brings together analysts and industry leaders to assess demand trends, price dynamics and solar energy's role in strengthening Europe's energy security and competitiveness.

Key topics:

  • Policy frameworks shaping EU solar markets
  • Supply, demand and price developments
  • Industry associations' executive perspectives on barriers and solutions
  • Discussing strategies to restore a sustainable growth momentum

Further Talks of this session:

Speaker

Josefin Berg
Associate Director
S&P Global

To Talk

Speaker

Dina Darshini
Head of Solar & Battery
LCP Delta
United Kingdom

To Talk

Speaker

Juan Monge
Principal Analyst
Wood Mackenzie
United Kingdom

To Talk

Speaker

Vegard Vollset
Head of Renewables & Power - EMEA
Rystad Energy AS
Norway

To Talk

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