Recording of Monday, June 22, 2026 | The smarter E Europe Conferences 2026 | Language: English | Duration: 9:51 .

Trends and Future Prospects for the C&I Solar PV Market

The commercial and industrial (C&I) solar photovoltaic market is characterized by systems ranging from 21 kWp to five MWp. Key growth factors identified for the next decade include energy price volatility stemming from geopolitical tensions and ongoing conflicts, particularly in the Middle East, which contribute to an unpredictable economic environment. Lower market saturation and fluctuating natural gas prices also impact market stability. In Europe, favorable corporate tax deductions in countries like Switzerland, Austria, and Italy enhance the attractiveness of C&I solar installations. Increased demand is anticipated, especially in Central and Eastern Europe, with innovative financial mechanisms helping to alleviate upfront costs. The macroeconomic outlook suggests stagnant growth in mature markets while the Eastern Bloc shows significant momentum. Spain leads with a robust data center pipeline linked to solar projects, underscoring the interrelationship between emerging tech demands and solar development. Additionally, component costs in the solar PV industry are declining, yet rising labor costs present challenges, particularly for small-scale C&I projects.

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Speaker

Juan Monge
Principal Analyst
Wood Mackenzie
United Kingdom

Talk of session: European Market Insights: Understanding Europe's Solar Market Dynamics in a Difficult Business Environment

Solar's share of power generation across the EU has doubled in four years. Together with wind it surpassed gas and coal in 2025. Solar was also the only technology to meet its EU installation target. Yet 2025 marked the first market contraction in a decade, raising concerns about 2030 goals. This session brings together analysts and industry leaders to assess demand trends, price dynamics and solar energy's role in strengthening Europe's energy security and competitiveness.

Key topics:

• Policy frameworks shaping EU solar markets
• Supply, demand and price developments
• Industry associations' executive perspectives on barriers and solutions
• Discussing strategies to restore a sustainable growth momentum

Further Talks of this session:

Welcome and Introduction

Speaker

Josefin Berg
Associate Director
S&P Global

To Talk

After the Boom - What Will Really Drive Europe`s Next 15 Million Solar Homes

Speaker

Dina Darshini
Head of Solar & Battery
LCP Delta
United Kingdom

To Talk

European Utility-Scale Solar - The Challenge of Capturing Value in a Volatile Market

Speaker

Vegard Vollset
Head of Renewables & Power - EMEA
Rystad Energy AS
Norway

To Talk

Executive Panel: Understanding Europe's Solar Market Dynamics in A Difficult Business Environment

Speaker

To Talk