Recording of Tuesday, May 06, 2025 | The smarter E Europe Conferences 2025 | Conference Program | Language: English | Duration: 15:43 .

E.ON Group Innovation Leverages Dynamic Pricing and AI to Enhance Electric Vehicle Charging Infrastructure Sustainability

The presentation highlights E.ON Group Innovation's efforts to foster innovation within the E.ON Group, particularly through partnerships like those with E.ON Drive Infrastructure. It showcases three case studies aimed at improving Charge Point Operator (CPO) business models by boosting utilization and revenue while cutting costs, creating beneficial outcomes for CPOs, customers, and drivers alike. Despite challenges in 2024 due to political developments impacting electric vehicle registrations, there is optimism for 2025. The rapid growth of infrastructure surpasses vehicle registration rates but faces issues related to payment systems and customer billing experiences. Key market drivers include sustainability and cost considerations from both B2B and B2C perspectives. Case studies demonstrate using sustainability as a competitive edge in the CPO market via initiatives such as dynamic pricing pilots in Denmark that positively influence consumer behavior towards public charging stations. A significant focus is on Greenestree—a platform developed with partners like BMW—to offer transparency about electricity origins used at charge points; this aims to enhance sustainable decision-making among consumers while benefiting CPOs by attracting environmentally conscious users. Additionally, integrating solar panels and energy storage into charging park layouts underscores the importance of sustainable practices beyond merely providing electricity. Dynamic pricing aligns usage with renewable energy supply peaks—successfully implemented in Denmark—and AI technology optimizes network efficiency through predictive maintenance needs assessment. Overall, collaboration across industry stakeholders emerges as crucial for addressing challenges effectively through shared innovations across projects like RevealCO2—advancing dynamic pricing models from pilot phases into broader applications via Mobility Service Providers (MSPs).

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Speaker

Christian Adolph
Senior Innovation Manager
E.ON Group Innovation GmbH
Germany

Talk of session: Making Ends Meet: Innovative Approaches to a Healthy Bottom Line in the Charging Business

This session will explore financial business models for Charge Point Operators (CPOs) and e-Mobility Service Providers (eMSPs), addressing regional differences. Key topics will include charging point utilization rates and the need for alternative funding mechanisms to accelerate the expansion of charging infrastructure across Europe. The session will also cover business model differences for truck and passenger car charging, including customer interface design and reservation challenges.

Further Talks of this session:

Welcome & Introduction

Speaker

Marie Rajon Bernard
Senior Researcher
ICCT (International Council on Clean Transportation)
Germany

To Talk

Reaching 39 Cents - The Sweet Spot of TCO for Cars & Trucks

Speaker

Oliver Peter Kaul
General Manager & Inventor
KWiQ GmbH
Germany

To Talk

Truck Charging: Key Business Case Elements and Differences from Car Charging

Speaker

Dr. Till Kreft
Manager Public Affairs
Milence
Germany

To Talk

Q&A and Panel Discussion

To Talk

Partners & Sponsors