Dynamic Tariffs and Demand Flexibility: a Viewpoint from the Nordics

Recording of Tuesday, May 06, 2025 | The smarter E Europe Conferences 2025 | Conference Program | Language: Français | Duration: 12:02 .

Nord Pool Emphasizes Demand Flexibility and Electromobility Innovations in Europe's Evolving Electricity Markets.

The speaker shares their insights on electricity market flexibility, drawing from a five-year experience since moving to Norway and encountering spot pricing. Nord Pool operates liquid, transparent markets across 16 European countries, facilitating both advance and real-time electricity trading while ensuring financial security. Recently, they launched a new power market in Iceland based on liquidity principles. Owned by Euronext Group and Nordic TSOs, Nord Pool emphasizes demand-side flexibility amid volatile prices—requiring consumer education and technological incentives like smart meters for effective price volatility management through platforms such as Day Ahead auctions or APIs. Furthermore, the content explores electromobility's integration with energy systems where data optimization is key for retailers and operators like public charging stations (CPOs) or delivery fleets such as Amazon. Emphasizing dynamic pricing models' benefits via strategies like vehicle-to-grid technology during low-price periods enhances cost-effectiveness in home charging solutions. This necessitates consumer awareness alongside strategic planning influenced by post-crisis momentum fostering demand response environments pioneered primarily in Nordic regions with innovative tariff designs promoting housing developments aligned with mobility advancements.

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Speaker

Julien Cossé
Chief Strategy Officer
Nord Pool / Euronext Group
Norway

Talk of session: Smart Electrification of Demand

While variable renewable electricity generation is increasing, its cost-effective integration in the energy system remains a challenge. The electrification of consumption, from households to industries, has stagnated at around 23% across Europe. The electrification of demand could place unnecessary strain on the system if it is not made more flexible. To support an increasingly intermittent energy system, peaks in electricity consumption must be avoided and electrified consumers rewarded for shifting demand to another time of the day. The session will present solid business models to support the flexible consumption of renewable electricity in homes, buildings and industries.

Further Talks of this session: