Welcome and Introduction

Recording of Monday, June 22, 2026 | The smarter E Europe Conferences 2026 | Language: English | Duration: 4:06 .

Speaker

Florian Mayr
Partner
Strategy&, part of the PwC Network

Talk of session: Home Energy Management Systems - From Comfort Feature to Market Enabler for Home Batteries

The decentralized energy transition is entering a new phase: moving away from fixed feed-in tariffs toward market-based solutions and intelligent grid integration. In this context, Home Energy Management Systems (HEMS) combined with residential energy storage, are evolving from convenience and optimization tools into critical enablers of prosumer profitability. Opportunities arise from enhanced self-consumption optimization and the growing relevance of front-of-the-meter use cases such as direct marketing. However, challenges loom: a potential slowdown in new PV and residential storage installations and intensifying competition between large national installer platforms, independent HEMS-only players and OEMs in an increasingly crowded market. This session will analyze emerging business models, the competitive landscape and key success factors for HEMS providers in this pivotal market shift.

Further Talks of this session:

HEMS: Unlocking the Power of Residential Assets

Speaker

Isabel Nieto Tous
Research Analyst
Wood Mackenzie
United Kingdom

To Talk

Panel Discussion & QA

Speaker

Kathrin Rust
CEO
Solar Manager GmbH
Deutschland

Isabel Nieto Tous
Research Analyst
Wood Mackenzie
United Kingdom

Anne Bicking
CEO
gridX GmbH
Germany

To Talk

Further Content

Publications

European Market Outlook for Battery Storage 2025–2029

Comprehensive analysis of Europe’s battery storage market – now available for download

Thaddäus Kreisig

Stack ’Em Up: Germany’s Big Battery Inflection Point – with Thaddäus Kreisig

The smarter E Podcast Episode 265 | Language: English

September 16, 2026

Discover how Germany's solar surge is driving a gigawatt-scale battery boom, the revenue models making projects viable, and the hurdles ahead.

The smarter E Europe Conference 2023

Zinc-Ion Batteries: The Key to Sustainable Energy Storage in Europe

Tuesday, June 13, 2023, 04:30 pm - 06:00 pm

The smarter E Europe Conference 2023 | Conference Program

Technology is the key to battery storage markets developing at a rapid pace. Just look at the way system costs have dropped drastically in recent years as a result of progress in the development of battery materials and battery cells and advancement in storage system technology.In the diverse stationary markets in particular, opportunities for technological alternatives to the lithium-ion battery are being opened up. In this session, you can hear from experts directly about current progress in the development of specific battery technologies and learn about the impact those battery technologies are set to have on the market for electrical energy storage systems in the near future.

The smarter E Europe Conference 2023

NAS Batteries for Long-Duration Stationary Energy Storage

Tuesday, June 13, 2023, 04:30 pm - 06:00 pm

The smarter E Europe Conference 2023 | Conference Program

The smarter E Europe Conference 2023

Pitches by Panelists

Tuesday, June 13, 2023, 11:30 am - 01:00 pm

The smarter E Europe Conference 2023 | Conference Program

Integrators of Battery Energy Storage Systems (BESS) are positioned at the very core of the value chain for large-scale energy storage systems. Their decisions such which BESS component design to use, which product and software portfolio to offer or which supply chain approach to be taken very well reflect the requirements and trends in the energy storage market.In this panel session, some of the industry's leading BESS integrators and developers will be discussing the developments, opportunities and challenges of the energy storage market, and which BESS products and business models are best suited to address them today and in the future.