Recording of Monday, June 22, 2026 | The smarter E Europe Conferences 2026 | Language: English | Duration: 4:06 .
Speaker
Florian Mayr
Partner
Strategy&, part of the PwC Network
The decentralized energy transition is entering a new phase: moving away from fixed feed-in tariffs toward market-based solutions and intelligent grid integration. In this context, Home Energy Management Systems (HEMS) combined with residential energy storage, are evolving from convenience and optimization tools into critical enablers of prosumer profitability. Opportunities arise from enhanced self-consumption optimization and the growing relevance of front-of-the-meter use cases such as direct marketing. However, challenges loom: a potential slowdown in new PV and residential storage installations and intensifying competition between large national installer platforms, independent HEMS-only players and OEMs in an increasingly crowded market. This session will analyze emerging business models, the competitive landscape and key success factors for HEMS providers in this pivotal market shift.
Further Talks of this session:
Speaker
Isabel Nieto Tous
Research Analyst
Wood Mackenzie
United Kingdom
Speaker