Key Insights from Marketing a Behind-The-Meter Energy Storage Model

premium account

Recording of Wednesday, May 07, 2025 | The smarter E Europe Conferences 2025 | Conference Program | Language: English | Duration: 10:26 .

Bnewable Tackles Energy Transition Challenges with Innovative Behind-the-Meter Battery Solutions

The discussion highlights the complexities and opportunities in marketing behind-the-meter energy storage solutions, particularly for co-located batteries ranging from 500 kilowatts to 5 megawatts. Bnewable, a company founded at the end of 2022, addresses challenges such as price volatility and grid connection issues faced by clients aiming for CO2 neutrality. They offer products instead of consultancy services to solve these problems through flexibility embedded within client systems. Many industries prefer battery solutions over complex process flexibilization but face difficulties due to lack of expertise in developing viable business cases or managing operational aspects like fire safety and market participation. Bnewable's approach involves profit-sharing with clients by installing batteries that optimize both local value creation and front-of-meter benefits, sharing profits equally without exposing clients to risks if revenue decreases. The model emphasizes using advanced algorithms for optimization across various markets while addressing regulatory hurdles related to market access and grid congestion. In Belgium specifically, two major challenges are identified: gaining independent market access despite existing supplier control over grid connections; and overcoming obstacles in connecting batteries due to perceived grid congestion—despite their potential role as flexible assets enhancing efficiency through non-firm capacity utilization strategies.

Automated summarization by AI Conver

Speaker

Matthias Masschelin
Product Management
Bnewable
Belgium

Talk of session: New Challenges, New Opportunities: Next Level

Energy storage is usually not an end in itself. The technical and financial benefits are always the main concern. However, it is often difficult to prove the profitability of use cases. Acquisition or operating costs are often still too high in relation to returns. But the market is changing, and new framework conditions and regulations are creating opportunities for new use cases. The most attended session of the ees Europe Conference 2024 already gave attendees an overview. In 2025, we will take this format to the next level. In this session, you will learn more about the latest challenges and how to overcome them to create financially profitable use cases.

Further Talks of this session:

Welcome & Introduction

Speaker

Prof. Dr. Holger Hesse
Head of Smart Energy Systems Research Group
University of Applied Sciences Kempten
Germany

To Talk

BESS and EV Charging: A Good Fit! - How Battery Storage Supports the Integration of EV Charging Infrastructure

Speaker

Evelyn Maier
Product Manager
sonnen GmbH
Germany

To Talk

Dynamic Curtailment and Energy Storage Integration in Offshore Wind Parks

Speaker

Dr. Benjamin Lehner
CEO
Dutch Marine Energy Centre
The Netherlands

To Talk

Sizing Large Scale Storages Towards Grid Serviceability

Speaker

Franz Hartleitner
Energy Data Scientist
ECO STOR GmbH
Germany

To Talk

Designing Optimized BESS for Inertia Service Markets

Speaker

Dr. Daniel Duckwitz
Product Manager
SMA Solar Technology AG
Deutschland

To Talk

Q&A and Panel Discussion

To Talk

You are using an outdated browser

The website cannot be viewed in this browser. Please open the website in an up-to-date browser such as Edge, Chrome, Firefox, or Safari.