Key Insights from Marketing a Behind-The-Meter Energy Storage Model

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Recording of Wednesday, May 07, 2025 | The smarter E Europe Conferences 2025 | Conference Program | Language: English | Duration: 10:26 .

Bnewable Tackles Energy Transition Challenges with Innovative Behind-the-Meter Battery Solutions

The discussion highlights the complexities and opportunities in marketing behind-the-meter energy storage solutions, particularly for co-located batteries ranging from 500 kilowatts to 5 megawatts. Bnewable, a company founded at the end of 2022, addresses challenges such as price volatility and grid connection issues faced by clients aiming for CO2 neutrality. They offer products instead of consultancy services to solve these problems through flexibility embedded within client systems. Many industries prefer battery solutions over complex process flexibilization but face difficulties due to lack of expertise in developing viable business cases or managing operational aspects like fire safety and market participation. Bnewable's approach involves profit-sharing with clients by installing batteries that optimize both local value creation and front-of-meter benefits, sharing profits equally without exposing clients to risks if revenue decreases. The model emphasizes using advanced algorithms for optimization across various markets while addressing regulatory hurdles related to market access and grid congestion. In Belgium specifically, two major challenges are identified: gaining independent market access despite existing supplier control over grid connections; and overcoming obstacles in connecting batteries due to perceived grid congestion—despite their potential role as flexible assets enhancing efficiency through non-firm capacity utilization strategies.

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Speaker

Matthias Masschelin
Product Management
Bnewable
Belgium

Talk of session: New Challenges, New Opportunities: Next Level

Energy storage is usually not an end in itself. The technical and financial benefits are always the main concern. However, it is often difficult to prove the profitability of use cases. Acquisition or operating costs are often still too high in relation to returns. But the market is changing, and new framework conditions and regulations are creating opportunities for new use cases. The most attended session of the ees Europe Conference 2024 already gave attendees an overview. In 2025, we will take this format to the next level. In this session, you will learn more about the latest challenges and how to overcome them to create financially profitable use cases.

Further Talks of this session:

Welcome & Introduction

Speaker

Prof. Dr. Holger Hesse
Head of Smart Energy Systems Research Group
University of Applied Sciences Kempten
Germany

To Talk

BESS and EV Charging: A Good Fit! - How Battery Storage Supports the Integration of EV Charging Infrastructure

Speaker

Evelyn Maier
Product Manager
sonnen GmbH
Germany

To Talk

Dynamic Curtailment and Energy Storage Integration in Offshore Wind Parks

Speaker

Dr. Benjamin Lehner
CEO
Dutch Marine Energy Centre
The Netherlands

To Talk

Sizing Large Scale Storages Towards Grid Serviceability

Speaker

Franz Hartleitner
Energy Data Scientist
ECO STOR GmbH
Germany

To Talk

Designing Optimized BESS for Inertia Service Markets

Speaker

Dr. Daniel Duckwitz
Product Manager
SMA Solar Technology AG
Deutschland

To Talk

Q&A and Panel Discussion

To Talk

Further Content
ees South America Conference 2025
The Role of Storage in Transforming the Amazon Region

Thursday, August 28, 2025, 04:00 pm - 05:30 pm

ees South America Conference 2025 | Conference Program

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Closing the Amazon region's energy access gap requires solutions that address its unique logistical, environmental and social challenges. Energy storage combined with renewable power can reliably provide clean, steady electricity to remote areas, fostering energy inclusion, reducing emissions and supporting local economies. This panel will examine technical approaches, policy frameworks and financing models to help make storage a driving force for sustainable development across the Amazon region.

ees South America Conference 2025
Legal Framework, Tax Calendar, and Public Policies: Where are we and Where are we Going?

Thursday, August 28, 2025, 02:00 pm - 03:30 pm

ees South America Conference 2025 | Conference Program

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In order to grow, the energy storage market in Brazil requires legal certainty, a supportive tax framework, and alignment with national policy instruments. This panel will review the developing regulatory framework, ongoing tax hurdles, and the potential pathways to help make energy storage a strategic priority for Brazil's plans involving energy, industry, and the ecological transition.

ees South America Conference 2025
The Technology Pipeline of Storage Systems: What's Next?

Thursday, August 28, 2025, 11:00 am - 12:30 pm

ees South America Conference 2025 | Conference Program

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Brazil's energy storage expansion involves technological developments far beyond battery cells; it must encompass materials R&D, electrochemical design, grid integration, safety standards, digitalization, and market applications. This panel will chart the complete BESS innovation roadmap, examining critical gaps and opportunities at each milestone, from advanced chemistries to smart controls and recycling systems.

Publications
European Market Outlook for Battery Storage 2025–2029

Comprehensive analysis of Europe’s battery storage market – now available for download

ees Europe Forum 2023
FENECON Industrial L

Wednesday, June 14, 2023, 10:45 am - 12:30 pm

The smarter E Europe Exhibition Program 2023 | Exhibition Program

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Ludwig Asen, CPO, FENECON GmbH Category: Energy Storage

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