Insights into Heat Pump Procurement & Brand Management in Germany
With the rapid expansion of Germany’s heat pump market, procurement and brand management have become central to navigating this dynamic landscape. Installers play a crucial role, providing insights into preferred brands, sourcing strategies, and the factors driving their choices. Based on an empirical survey by EUPD Research, this second part of the short study is dedicated to the perspectives of installers, offering a closer look at procurement and brand management trends in Germany’s heat pump sector.
Publisher of "Market Insights": Solar Promotion GmbH | EUPD Research Sustainable Management GmbH
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