Market Insights: The Heating Transition – The Heat Pump Market Germany - Part 2

Insights into Heat Pump Procurement & Brand Management in Germany

With the rapid expansion of Germany’s heat pump market, procurement and brand management have become central to navigating this dynamic landscape. Installers play a crucial role, providing insights into preferred brands, sourcing strategies, and the factors driving their choices. Based on an empirical survey by EUPD Research, this second part of the short study is dedicated to the perspectives of installers, offering a closer look at procurement and brand management trends in Germany’s heat pump sector.

Publisher of "Market Insights": Solar Promotion GmbH | EUPD Research Sustainable Management GmbH

Download

When you download a publication, we will process the data you enter for the purpose of creating and performing a contract. By downloading, you agree to your email address being transferred to the institutions listed under "Publishers". You may object to the use of your email address for marketing purposes at any time without incurring any costs other than the transmission costs according to the basic rates. You may withdraw your consent by, for example, clicking on the “unsubscribe” link at the end of an email advertisement. Our website is only aimed at commercial enterprises (traders, business people, freelancers). (Privacy policy).

Agreed, start download

You are using an outdated browser

The website cannot be viewed in this browser. Please open the website in an up-to-date browser such as Edge, Chrome, Firefox, or Safari.