How Optimized Lifetime Site Economics and Architecture Guaranteeing Lowest Cost per KW/H and Highest Up-Time and Reliability

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Recording of Tuesday, June 23, 2026 | The smarter E Europe Conferences 2026 | Language: English | Duration: 12:43 .

Advancing Electric Vehicle Infrastructure and Economics

Achieving an optimal cost per kilowatt hour for electric vehicle (EV) charging is essential for expanding EV production in Europe and North America. Significant challenges in the EV industry include securing capital due to competition with data centers, high risks, and uncertain returns. Strategies to minimize risk and enhance returns focus on critical operational factors such as operational expenditure, energy loss, and equipment downtime. Effective energy delivery in EV charging requires matching energy supply with actual demand, particularly during peak requirements. Infrastructure for EV chargers often faces underutilization issues, resulting in wasted investments and financial losses. Maintaining high uptime is crucial; a 1% decrease in availability can lead to substantial downtime losses. Additionally, investment in durable hardware and standardized site blueprints can enhance operational efficiency and user confidence. The discourse also emphasizes the need for adaptable platform architecture to address both current challenges and future opportunities in energy delivery.

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Speaker

Christopher Thompson
Head of Product & Portfolio Marketing
ABB E-Mobility GmbH
Switzerland

For more than two decades, Norway has been steadily building a marketplace for electric transport. Having started out with inexpensive short-range electric cars and household charging sockets, Norway has now moved to mass-market solutions where fast charging (DC) and grid balancing (AC) plays an ever more vital role. With more than 1,000,000 electric cars and over 10,000 fast chargers in a relatively small market, Norway offers a rare early view of large-scale electrification. Over the past decade, electric cars have seen substantial improvements, which is now making it easier for new markets to advance electrification. At the same time, Norway has to deal with challenges years before other markets do. Yet despite different starting points, we can see that most markets are facing the same core challenges. From grid-smart charging strategies to innovative business models, there are excellent examples of best practices emerging elsewhere in Europe. What will the next thing in electrification be, both in mature and in emerging markets? And what will be possible when the right people and companies come together, sharing knowledge, solving common problems and accelerating the shift to cleaner mobility?

Further Talks of this session:

Speaker

Ståle Frydenlund
Senior Advisor / Test Manager
Norwegian EV Association

To Talk

Speaker

Alexandra Aarvold Rastad
Advisor
Norwegian EV Association
Norway

To Talk

Speaker

Paul Pschierer-Barnfather
EV Charging Solutions Expert
Zaptec Charger AS
Norway

To Talk

Speaker

Nassir Farooq
CEO
EV Hub
Norway

To Talk

Speaker

Marte Stamland
Business Development Manager
Hydrovolt
Norway

To Talk

To Talk

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Thursday, August 27, 2026, 04:00 pm

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Where is the charging market heading to in the coming years? The answer lies in ultra-fast charging, new urban charging solutions, advanced battery systems, integration with buildings, smarter electricity grids, and emerging business models still in development. This session discusses which technologies and applications are likely to gain traction, which trends could reshape current infrastructure, and how companies, cities and operators should prepare for the next phase of electric mobility. 

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One thing is certain: The market for electric vehicles is booming. But which markets and which countries are going to move the fastest? Find out the answer to these questions in this session. You can expect insights in market forecasts on vehicles, infrastructure as well as energy markets. Who are the key players? What subsidies and regulations govern the various domestic markets? This session will provide the facts and figures about the market situation as well as an outlook into the future - so that your company has a basis to decide which market to enter next and what products to offer.

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The smarter E Europe Conference 2023 | Conference Program

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The Transition to technology-enabled mobility and sustainable zero-emission ecosystem offers an immense opportunity and equally operational challenges. The session provides a view on both global and regional market potentials and trends, as well as recommendations on how to identify realized profitable value pools. Recommendations are underpinned by PwC analytic data as well as real life case studies to guide e-mobility stakeholders towards the development of a reliable and sustainable EV-energy-ecosystem, operational excellence and profitable business models.

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