Recording of Tuesday, June 23, 2026 | The smarter E Europe Conferences 2026 | Language: English | Duration: 12:05 .

Norway's Leadership in Electric Vehicle Adoption and Driving Experience

Norway leads the world in electric vehicle (EV) adoption, with over one third of passenger cars being fully electric. New car purchases are predominantly electric, and EV drivers prioritize concerns like charging infrastructure and battery performance. Surveys involving around one million Norwegian EV drivers show increased satisfaction among experienced users. Although many drivers previously struggled with charging station availability, recent improvements have led to a significant decrease in non-functional fast chargers from 19% to 11%. While 45% of drivers surveyed face no drawbacks with fast chargers, challenges remain, particularly time-consuming charging and coverage. Concerns about charging have decreased, yet emerging EV markets exhibit higher anxiety levels. The rise of fixed electricity pricing in Norway reflects changing habits; 54% of households have adopted this model. Environmental considerations are paramount for Norwegians, with 61% concerned about the impact of vehicle production on the environment.

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Speaker

Alexandra Aarvold Rastad
Advisor
Norwegian EV Association
Norway

Talk of session: User Success Stories and Best Cases: What We Can Learn From the Norwegian Case, and What Norway Can Learn From Others

For more than two decades, Norway has been steadily building a marketplace for electric transport. Having started out with inexpensive short-range electric cars and household charging sockets, Norway has now moved to mass-market solutions where fast charging (DC) and grid balancing (AC) plays an ever more vital role. With more than 1,000,000 electric cars and over 10,000 fast chargers in a relatively small market, Norway offers a rare early view of large-scale electrification. Over the past decade, electric cars have seen substantial improvements, which is now making it easier for new markets to advance electrification. At the same time, Norway has to deal with challenges years before other markets do. Yet despite different starting points, we can see that most markets are facing the same core challenges. From grid-smart charging strategies to innovative business models, there are excellent examples of best practices emerging elsewhere in Europe. What will the next thing in electrification be, both in mature and in emerging markets? And what will be possible when the right people and companies come together, sharing knowledge, solving common problems and accelerating the shift to cleaner mobility?

Further Talks of this session:

Welcome & Introduction

Speaker

Ståle Frydenlund
Senior Advisor / Test Manager
Norwegian EV Association

To Talk

How Optimized Lifetime Site Economics and Architecture Guaranteeing Lowest Cost per KW/H and Highest Up-Time and Reliability

Speaker

Christopher Thompson
Head of Product & Portfolio Marketing
ABB E-Mobility GmbH
Switzerland

To Talk

Vehicle to Grid: From Idea to Reality

Speaker

Paul Pschierer-Barnfather
EV Charging Solutions Expert
Zaptec Charger AS
Norway

To Talk

How EV Hub Is Enabling Electric Vehicles to Remain Sustainable Beyond 5-7 Years - And Reducing the Fear of Ownership After Warranty

Speaker

Nassir Farooq
CEO
EV Hub
Norway

To Talk

Lessons From a Recycler in a First-Moving Market

Speaker

Marte Stamland
Business Development Manager
Hydrovolt
Norway

To Talk

Panel Discussion

To Talk

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