Recording of Wednesday, June 24, 2026 | The smarter E Europe Exhibition Program 2026 | Language: English | Duration: 16:17 .

Advancements and Challenges in Demand-Side Flexibility and Energy Management

SmartEn, a trade association representing over 100 members in the flexible demand management sector across Europe, is actively engaged in discussions about scaling demand-side flexibility. Key challenges include the integration of smart technologies into traditional energy systems, particularly in residential areas. A successful trial of energy device installations underlines the urgency to deploy 200,000 devices swiftly to meet growing energy demands. Collaboration between energy suppliers and technology integrators is critical for project success. The industry faces challenges related to the standardization of services and alignment of interests between utilities and retailers. Investors are increasingly seeking accountability and demonstrable outcomes as the flexibility market matures, highlighting the need for genuine progress over mere investment influx. The cyclical nature of market revenues, particularly in battery sectors, emphasizes the necessity for companies to adapt strategically to remain resilient amidst shifting demands and potential oversaturation.

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Speaker

Nanna Moe
Head of Communications & Partnerships
smartEn

Talk of session: Demand-Side Flexibility in Action: Best Practices from the Flexible Demand Management Industry

Demand-side flexibility is rapidly emerging as a cornerstone of a resilient, renewable-ready electricity system-and the central focus of the Flexible Demand Management Industry (FDMI), which is dedicated to unlocking, optimising, and valuing flexible demand.This session will bring together four speakers representing key segments of the FDMI to showcase concrete projects and real-world case studies demonstrating how demand-side flexibility is already being deployed in practice. Participants will gain insights into successful implementations-from enabling consumers and businesses to actively manage their energy use, to supporting peak load management, balancing services, and the integration of renewable energy. By highlighting practical experiences across different technologies, markets, and regulatory contexts, the session will illustrate how collaboration between technology providers, market actors, and policymakers can accelerate the deployment of demand-side flexibility. These examples will showcase the tangible benefits flexibility can deliver for the electricity system, businesses, and consumers.The session will conclude with an open Q&A, inviting participants to engage directly with the presenters on the lessons learned, challenges encountered,and policy needs shaping the future of demand-side flexibility.

Further Talks of this session:

Welcome and Introduction

Speaker

Nanna Moe
Head of Communications & Partnerships
smartEn

To Talk

Industrial Smart Electrification: With Great Power Comes Greater Opportunity

Speaker

Sylvie Tarnai
Chief Strategy Officer
ENERGY POOL

To Talk

Flexibility at Scale: Lessons from E.ON & Oekostrom Projects

Speaker

Christian Strobl
Chief Commercial Officer
Podero

To Talk

Maximising the Value of Renewable Energy and Flexibility

Speaker

Dries Bols
CEO
LIFEPOWR

To Talk

The World's Biggest Battery is Already Parked in Your Driveway

Speaker

Konrad Hanschmidt
CEO
Gridio

To Talk

Integrate, Control and Orchestrate with Confidence to Scale and Deploy Everywhere

Speaker

Diogo Brito
Lead Electrical Engineer
Smart Energy Lab - Association

To Talk

Partners & Sponsors