Lessons for DSOs and Energy Suppliers on Building a Tech-Driven, Service-Oriented Business Model

Recording of Thursday, May 08, 2025 | The smarter E Europe Exhibition Program 2025 | Exhibition Program | Language: English | Duration: 10:18 .

Johan from Tibber Discusses the Future of Tech-Driven Energy Utilities and Consumer Engagement in Germany

Johan from Tibber discusses the evolving landscape of energy suppliers in Germany, emphasizing a tech-driven approach. He notes that current utility services are being challenged by technological advancements which enhance customer experiences and expectations. Customers now demand more integrated and smart solutions, especially with increasing grid challenges due to new technologies like electric vehicles (EVs) and solar systems. Johan explains Tibber's unique model as a digital modern energy supplier that does not profit from consumption but instead provides tools for customers to reduce their usage through dynamic tariffs introduced first in Germany. The company aims to connect households directly with energy markets via innovative products such as virtual power plants (VPP). A key lesson learned is the importance of transparency; consumers appreciate real-time insights into their consumption patterns, leading them towards active participation in managing their energy use efficiently. Future trends indicate consumer interest will shift beyond savings toward understanding flexible asset values like EV storage, pushing utilities towards offering comprehensive service packages over traditional kilowatt-hour sales.

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Speaker

Johan Warburg
Market Development Manager
Tibber Deutschland GmbH

Talk of session: Utilities' Evolving Business Models to Adapt to Technological Advancements

European Distribution System Operators (DSOs), energy suppliers and energy service providers have been evolving their business models to adapt to technological advancements and the energy transition. New technologies enable utilities to move beyond traditional energy supply models, creating new revenue streams, enhancing grid resilience and delivering greater value to customers. How can they monetize their role as market facilitators and generate new income from new business models? Join this session to get inspired!

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