Charging Infrastructure and Charging Use Cases at a Glance – Market Segmentation, Charging Personas, Success Factor

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Attention, dear CPOs, EMPs and manufacturers of charging systems. How can the market for charging technology and services be segmented? Competition in the charging technology and service market is increasing massively. Those who know how to segment the target groups and know the willingness to pay will significantly improve their competitive position.

Private and company charging: Based on the survey of over 1,000 EV drivers, the market researchers at Uscale developed a proposal for market segmentation and derived charging personas for these segments. Additionally, in a second study of wallbox owners and shoppers, they developed the price elasticity for wall chargers and their technical features.

Public charging: Cirrantic monitors the market developments in the public charging domain for many years now. The facts about the necessity and success factors for public charging uses case provide solid grounds for myth busting and decision making around charging types and location selection.

The webinar provides information on the following questions:

  • How do EV drivers charge? How can the market be segmented?
  • Which charging personas are relevant for vendors of charging technology and charging services?
  • How high is the willingness to pay and the price elasticity for wallbox features?
  • What does success in public charging for each domain AC / DC / HPC / onstreet / offstreet / enroute / convenience mean? What are typical vs. very good utilization rates. What drives the market development? And, what are the evolving success factors for public charging businesses?

Webinar Recording

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Recording from Thursday, May 16, 2024 | Language: English | Length: 70:48 Minutes

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Joel Wenske

As Project Manager Power2Drive Europe, he is responsible for Europe's largest exhibition for charging infrastructure and electromobility in the context of renewable energies. As an enabler for the new mobility and energy world, he connects the international industries as a part of the exhibition alliance The smarter E Europe. He have previously worked as a Master of Science in mechanical engineering in the field of charging infrastructure, grid integration of renewable energies and smart grids at the Center for Solar Energy and Hydrogen Research Baden-Württemberg. His motivation is to make complex technical topics understandable and accessible for different target groups in order to drive and accelerate the transformation towards sustainable energy and mobility on a broader level.

Power2Change? Power2Charge! Power2Drive.

Our guests

Axel Sprenger

Dr. Axel Sprenger, CEO and founder of Uscale

Dr Axel Sprenger spent 15 years in various management positions in R&D and customer research within Mercedes-Benz AG. He was then Managing Director of JD Power Europe GmbH for three years. In 2018, he founded Uscale GmbH, of which he is still Managing Director. Uscale asks EV drivers about their expectations and experiences with all touchpoints of the electromobile customer journey.

Arne Meusel

Arne Meusel has been driving the topics around digitalization, decarbonization and new mobility for years. As an industrial engineer, he worked for ten years in various consulting roles, lastly as a partner in his own advisory. Almost ten years ago he started Cirrantic GmbH, the digital platform for EV charging data, as one of the founders, investor and electromobility enthusiast. Here he combines his international experience with engineering and purpose as Managing Director Products & Services and Managing Director.

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