Recording of Tuesday, May 06, 2025 | The smarter E Europe | Conference Program | Language: English | Duration: 10:26 .

Mariyana Highlights IPS's 35-Year Journey in Renewable Energy and the Importance of Localized Manufacturing for Europe's Green Transition.

Mariyana, an industry veteran with over 15 years in renewable energy, shares insights into the evolution of International Power Supply (IPS), a Bulgarian company specializing in battery energy storage systems. Founded 35 years ago by a professor from Sofia's Technical University to address power blackouts caused by fossil fuels, IPS initially focused on UPS systems for banks and later expanded its portfolio to include various power conversion technologies. A significant shift towards green energy occurred around 2007 when IPS secured contracts for off-grid military operations using renewables. By 2010, they had developed their first prototype system installed at Livingston Island in Antarctica—a testament to their global reach across all continents. Mariyana emphasizes that transitioning Europe’s industries requires not just technology but also local manufacturing knowledge and resilience against geopolitical changes. She highlights the importance of social acceptance amid job losses due to coal sector decline and advocates for policies fostering innovation through regulatory sandboxes under initiatives like the Net Zero Industry Act.

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Speaker

Mariyana Yaneva
Chief Operating Officer
International Power Supply (IPS)
Bulgaria

Talk of session: The Most Important Regulatory Developments for the Energy Storage Industry

To provide much-needed flexibility to the increasingly renewables-dominated power systems, energy storage requires suitable market schemes and fair market conditions. Although authorities are increasingly recognizing the benefits of storage, regulations are still lagging behind. Lack of contracted revenues, barriers to co-location with PV, and an uneven playing field for European cleantech manufacturers are only a few examples of where storage needs regulatory action.In this panel, experts discuss the most exciting developments in regulatory frameworks, their suitability for unlocking the full potential of energy storage as well as the improvements that need to be made.

Further Talks of this session:

Welcome & Introduction

Speaker

Lars Stephan
Director Marketing, Policy and Public Affairs (EMEA)
Fluence
United Kingdom

To Talk

Large-Scale BESS: Grid-Beneficial or Grid-Polluting? Exploring the German Perspective

Speaker

Benedikt Deuchert
Head of Business Development and Regulatory Affairs
Kyon Energy Solutions GmbH
Germany

To Talk

Unlocking Energy Storage Potential: Regulatory Reforms for Eastern Europe

Speaker

Anna Darmani
Principal Analyst, Energy Storage Europe
Wood Mackenzie
United Kingdom

To Talk

Regulatory Framework for ESS - Stay Safe for the Future

Speaker

Marvin Müller
Senior Project Engineer
PEM Motion GmbH
Germany

To Talk

Panel Discussion

To Talk